In this article, we’re going to talk about how to find good long tail keywords in 2023.
We all want more traffic, right? So what is a long tail keyword? In short, it’s a very specific keyword phrase that is used by only a few people but can be used to generate thousands of searches per month. These long-tail keywords are not often more difficult to rank for because they don’t have many competitors in the search engines.
So, why would you want these keywords?
Well, first off they’re not as competitive so you stand a better chance of ranking for them. And second off if you rank well enough then there will be more opportunities to earn higher payouts by charging higher prices on your products or services!
Let’s take an example where I was looking at housing ads on Craigslist (a website I use every day) and wondering why my house was sold at such a low price compared with what other houses sold for in the same area and at the same time period. After some digging around I found out that my house had high demand due to its location and amenities – those things that attract potential buyers into purchasing said homes in the first place! But here’s where things get interesting…
When researching long tail keywords related to housing we discovered one keyword phrase that mentioned both “high-quality homes” AND “affordable housing”. Now let’s say someone searched for this specific combination of words – notice there were no results directly related just as an ordinary search query might yield some results related specifically about houses/condos etc but nothing else connected with those two words together which means they weren’t even close matches if they were searching explicitly looking up quality houses’ availability etc.
Choose your keywords
You should start by choosing the keywords that are most relevant to your business. This means choosing keywords that describe what you do and how your customers use it, but also making sure they match up with your target audience. If a user searches for “how to cook eggs” and you have an online cooking course on eggs, then those two terms would be good choices for long tail keywords because they tell people exactly what kind of content they need in order for them to find success in their cooking endeavors.
It’s also important when choosing long tail keywords not just focus on broad concepts like “cooking” or “healthy.” Instead look at specific topics within these general categories:
- Cooking tips
- Healthy recipes
Find the best long tail keywords for your niche
You can use a keyword research tool to find long tail keywords.
- Google Search Console: This tool is free and easy to use, but it doesn’t give you all of the information you need. You’ll need another tool that does offer more data, such as SEMRush or Ahrefs Keyword Planner (both paid).
- Long Tail Pro: This tool will give you detailed information on how many searches there are per month for each keyword combination. It also shows which organic results are ranking above yours in Google search results—which ones should be avoided because they’re too general or low quality!
Long Tailed Pro also has a keyword difficulty score to help you find the best long tail keywords. It shows you how many other websites are using that exact search phrase, so you can make sure it’s not too competitive.
Create a list of the best long tail keywords in 2023
Now that you know what a long tail keyword is, it’s time to find out how to use them in your content and PPC campaigns.
Here are some tips for finding good long-tail keywords:
Use Google’s Keyword Planner tool
This tool allows you to search for specific phrases based on their popularity or click-through rate (CTR) so that you can see which terms are most relevant for your business and audience. You can also create custom lists of keywords by entering in any number of words or phrases into one box—this will save you time when creating multiple lists later on!
Check Old Articles
Go back through old articles from the past year or two that have already been published online; these sources tend not only provide valuable information but also give insight into what people care about most right now at this moment in time.”
Google Trends
Use tools like Google Trends and the Keyword Planner to find trending topics that your audience is interested in. -Research competitors, industry influencers, and news outlets to see what keywords they use most often.
Google Autocomplete
Use Google Autocomplete to find popular search terms that people are typing into their browsers right now. Use long-tail keywords in your content, PPC campaigns and social media posts!
Create Lists
When creating lists, don’t be afraid to include some of your long-tail keywords; this helps people find exactly what they’re looking for when searching online. -Put your keyword research into practice by including those popular search terms in your content!
Utilize Social Media
Social media can be an invaluable source of keyword research. Platforms such as Twitter and Reddit can provide you with insight into what people are searching for in your niche. Additionally, they can give you an idea of which long tail keywords are being used the most.
Utilize Long Tail Keyword Combinations
When it comes to finding good long tail keywords, it’s important to think outside the box. Combining two or more keywords can create more specific long tail keywords that are more likely to be searched for. This can help you target a more niche audience and increase your chances of ranking higher in the search engines.
Conclusion
This can be a lot of work, but it’s worth it. A good long tail keyword strategy will give you the best chance of ranking higher in Google and attracting more visitors. If you want to get started on your keyword research today, check out our free guide on how to find long tail keywords for any site or niche.
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